Why do people hate starbucks

Starbucks should focus on America first and give jobs to military veterans , these people said, even though Starbucks has long had a program to do just that. The number of people mad at Starbucks is probably never much larger than the number of people who are tweeting about being mad at Starbucks. But this perceived hatred is still enough to warrant a news story on some not-always-legitimate sites.

Other sites pick up the story, and things soon snowball. Friends who live in New York told me they associate the brand with tourists, sorority girls, and things they left behind in their conservative hometowns.

In a way, Starbucks is the Lena Dunham of brands: hated by conservatives for being too liberal and mocked by the vanguard for being too mainstream. How did Starbucks become such an easy target in the culture wars? Which brings us back to the Dumb Starbucks hubbub. You know, that faux Starbucks store that little-known TV comedian Nathan Fielder opened for his 15 minutes of parasitic fame.

Smart guy, this Fielder. He knew that all he had to do was parody Starbucks and eager customers — and a media throng would soon follow. The Dumb Starbucks meme quickly went viral on social media. Never mind that the health department quickly closed the joint. I've got this theory. It's called the why-didn't-I-think-of-that-first? There are millions of Americans who hate Starbucks — and its founder, Howard Schultz — mainly because he took a great idea and ran with it, not just down the field, but across the planet.

At 60, Schultz not only still has his hair, he has his wits. He has figured out that coffee is just the ground floor. This means they have to roast their beans into oblivion. In the roasting process, there are different stages. In the last stage, when you are close to burning the coffee beans, you burn off most of the flavor compounds that are unique for that kind of coffee bean.

So by roasting all their beans close to a burned state, they get a consistent product. The downside of this method is that this consistent product has lost all its unique characteristics. Instead, it is the endless variety of Frappuccino drinks on their menu. Add to that the addition of ice cream, whipped cream, and all the other additives, and you see why a burnt coffee bean is easy to hide. The name Frappuccino has been trademarked since Starbucks simply took two traditional coffee names and put them together.

And again, there is nothing wrong with this! In fact, it is the biggest coffeehouse company in the world source. I t ranks among the biggest companies in the world!

They have a market capitalization of almost billion U. Trying to maintain an equal level of quality in more than 32, stores is no easy task. And thus, Starbucks has become a factory, a corporation. And this alone is enough to make them less than loved among a large part of the specialty coffee crowd. Small, boutique, and artisanal. The specialty coffee crowd and Starbucks are at two ends of the spectrum.

There is a whole history to how Starbucks came to be. A history that might not sit well with some people. The Starbucks name was actually synonymous with quality at some point. But that was way back in the s when Starbucks was still a story where you could buy excellent coffee beans.

It was located at the now-famous Pike Place Market in Seattle. Over the next two decades, Starbucks evolved or devolved depending on your point of view into what it now is. And it did so by the design of a slick marketing guy from New York, not a specialty coffee lover. First, look for those small boutique coffee shops in your area. Anywhere that they serve pour-over coffee is a good place to start. Making good pour-over coffee requires at least some knowledge about coffee, where it comes from, and how to properly make it.

Taste and decide if it is for you. But my advice would be to take matters into your own hands. Start brewing great coffee yourself! It is not hard, and it is not expensive. And, of course, I can help you out.

Below are some suggestions. My advice would be to look into ways of making pour-over coffee.